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Internet
Campaign Traffic Marketing: Can you afford not to use all these
available services?
Internet campaign traffic marketing can generally be defined as
generating targeted internet traffic and/or capturing
leads from consumers that are surfing the Internet.
Traditionally,
this has meant trying to get your campaign website into Google
(and others) search engine rankings so that it shows up when a
potential customer of yours types in a “keyword phrase”. There
are specialists and consultants that make their living working
with companies to try and get their sites on the first page of
Google’s search engine results for the keywords that
everyone knows will generate targeted internet traffic.
This consulting service is called search engine
optimization.
Internet marketing has grown to include
pay per click advertising. These are ads (when you do a Google
search, they show up on the right hand side of the page) that
are written by advertisers to be triggered when certain
keywords or phrases are searched on. Each time a person clicks
on the ad, they are sent to the advertiser’s website, and the
advertiser is charged for that “click”. This is how Google
makes billions of dollars.
The future of Internet marketing is
not only search engine traffic but will also be the social
networking sites like Facebook. Here, the most efficient
advertising will be “viral” and more “virtual word of mouth”.
The most effective types of targeting for these advertising
vehicles will be demographic targeting rather than keyword
targeting. This is much more complex than search engine
optimization and pay per click advertising, but has the
potential to be much more lucrative!
At CampaignTraffic
we offer your campaign all Internet marketing
services
Including:
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